Steve Jobs live at Apple's WWDC 2010: A new iPhone and more

Steve Jobs live at Apple's WWDC 2010: A new iPhone and more: "

Moscone West. Photo: PED

This is the spot for our live coverage of Apple's (AAPL) 2010 Worldwide Developers Conference.

Steve Jobs keynote started at 1 p.m EDT (10 a.m. PDT). All times here are EDT unless otherwise indicated.

1:28 Now, the iPhone. A lot of stats going around, some good, some questionable. He trots out the Nielsen report (naturally). RIM 35%, iPhone 28%, Windows 19%, Android 9%.

NetApplications for May: iPhone 58.2%, Android 22.7%

In 2007, iPhone reinvents the phone. Not that big an overstatement, in retrospect.

in 2008, we added 3G and the app store

In 2009, twice as fast, video

In 2010: iPhone 4, the biggest leap since the original iPhone. Now, this is really hot. Well over 100 new features. I get to cover 8 of them for you.

No. 1: An all-new design. Stop me if you've already seen thins (big laugh). Believe me you ain't seen it.

Compares design to an old Leica camera. This is the new iPhone 4. 9.3 mm thick, 24% thinner than iPhone 3GS. Thinnest smartphone on the planet. Volume controls. Front-facing camera. Microsim Tray. Camera and LED flash on back. 2nd mike for noice cancellation.

What's this? The slit on the bottom. What are these lines? Three lines. They are part of some brilliant engineering. Uses the stainless band as part of the antenna system. Never been done before. Really cool engineering, says Jobs. Uses stainless steel for strength, glass on the front. Integrated antennas, extraordinary build quality.

No. 2 Retina display. 4 times as many pixels. Demos what the extra pixels do. Tricks with gray pixels. Zoom out, you can see really really sharp text. 326 pixels per inch. Oohs and ahhs from the audience.

It turns out there's a magic number 300 pixels -- the limit of the human retina to tell the pixels apart. Text looks like a find printed book. Jobs is weaving his magic really gard right now. Demos with text. (I;m having trouble seeing it on these screens.

Once you've used retina display, you never go back.

Going to the demo.

When he blows up the 4 and a 3GS side by side, you CAN see the difference.

He's having trouble downloading the NYTimes. Welcome to our world. Asks the audience to get off Wi-Fi.

'Well, geeze, I don't like this.' Goes to some photos instead.

Summary:

3.5 display 960 x 640 pixels. 326 pixesl per inch. 800:1 contrast ratio. IPS technology for color and wide viewing angle. Better than OLED, he says. 78% of the pixels in an iPad.

1:26. Jobs is back with some new stats. Just last week we crossed 5 billion downloads. How much have we paid developers? A few days ago, we crossed $1 billion. And that's what makes the App Store the most vibrant on the planet.

1:23 Activision. Karthik Bala with a new Guitar Hero app for iPhone and iPad. Demo. New strumming commands and slides and hammer and pull-up combos. The guy on stage is pretty good. 'You rock, Jason!'  Available now for $2.99. Jobs is impressed.

1:18 Zynga. Mark Pincus CEO. Farmville for the iPhone. 35 million play Zynga's game -- more than finales of Lost and 24. 70 million monthly active users of Farmville. Demo.

1:15 Focus on eBay. CEO John Donahoe says 10 million downloads. $600 million in first year. It's going to do $1.5 to $2 billion this year.

Introduces Netflix CEO Reed Hastings. Great success. The No. 1 most downloaded enertainment app. Announces free app for iPhone this summer. Demo.

1:11 The App Store. We support two platforms at Apple: HTML5. Fully open, uncontrolled platforms forged by widely respected standards bodies.

The second platform we support is the App Store. It's a curated platform with 225,000 apps -- that's a new number.

Addressing the approval process. We get 15,000 new apps a week -- new and updates. Come in in 30 languages. 95% approved within 7 days.

What about the 5% that aren't

No. 1 reason: Doesn't function as advertised. No. 2 Use of private APIs. Why can't developers use? Because when we change our APIs, the apps will break. No. 3: They crash. If you were in our shoes, you would be rejecting them too.

1:09 Improvements. You can make notes. Added control to bookmark page (like Kindle has). Catching up to Amazon. Ability to view and read PDFs. Added a selector on top, new bookshelf just for PDFs. Later this month.

1:08 Updating iBooks. Stats: in first 65days, downlaod 5 million books, 2.5 per iPod. 5 or 6 biggest publishers tell us that the share of e-books is about 22% -- so iBooks market share is 22% in about 8 weeks.

1:06 Now 8,500 native apps for iPad, downloaded 35 million times, 17 per iPad. That's a great number.

Cites. Pulse. Web MD, eBay, Anatomy, Ironman, Avatar, Field runners, Flight trackers, FT, Wired, The Elements. Author says. I learned more from The Elements in the first day than i earned in five years from Google AdSense.

1:05 The videos in foreign languages are pretty funny. You know what they are saying even if you don't understand a word.

Jobs on stage. Photo: gdgt.com

1:04 I'd like to start with a few updates. Starting with the iPad. Big applause. A whole new way to interact with the Internet, with apps, and it is magical. Proof: got an e-mail from a girl in a cafe who was interested in him. Sold over 2 million. One every 3 seconds. Now in 10 countries. VIdeo reel of some of the press coverage overseas.

1:00 Jobs walks on stage. Standing ovation.

It's great to be here. We've got a great converence. Over 5,200 attendees. 57 countries. 8 days to sell out. Over 120 sessions, over 120 hands-on labs. Over 1,000 Apple engineers. He loves those round numbers.

12:34 This huge room is filled with flashes as developers by the hundreds raise their cameras over their heads and shoot pictures of the empty stage, the giant screens, the phalanx of videographers.

12:28 They've let the developers in. They're rushing forward. And we thought the press was unseemly.

12:22 The doors have opened. We're moving in. There's the usual unseemly rush for the front seats. The usual array of video cameras fill a set of risers stage right.There's giant screen behind the podium and two more that drop from the ceiling. We've parked ourselves below one of them.

The 50,000 most popular apps.

12:20 There's a cool computer generated display on the second-floor wall that looks like a giant color Tetris game. According to the legend: 'This visualization of the 50,000 most popular App Store apps on 30 synchronized 24-inch LED Cinemay Displays. Each app falls when downloaded and is sorted based on the color of its icon. It takes 10,800 apps to fill the displays completely.

12:18 Still waiting for the doors to open. Walt Mossberg and Kara Swisher just sauntered in. There are too many celebrity bloggers to mention. Besides.

Developers in waiting. Photo: PED

12:00 noon The developers have been penned in hallways on the second floor. The press is being fed and hydrated on the third. The media are engaging in their usual greeting and preening and edging their way toward the big metal auditorium doors that won't open for at least another half hour.

11:40 Judging from the posters on the second floor, this keynote could end up being very iPhone 4.0 centric -- basically a repeat, presumably at more depth, of the event last April. The key themes: iPad ('It pays to advertise.'), Folders ('Drag. Drop. Organize.') and Multitasking ('Get things done behind the scenes.').

iPhone 4.0 poster. Photo: PED

11:22 Don't know what's going on in the market, but at 10:00 a.m. Apple started heading south and didn't stop until it was down more than $3.40 for the day.

11:15 We have our purple media badge. We have Wi-Fi. All is well with the world.

11:10 While the developers were transported by escalator upstairs, the press and V.I.P.s have been cooling their heels in ragged lines on the ground floor. The lines just started moving.

Developers, developers, developers. Photo: PED

10:40 The doors opened for developers 40 minutes ago and they are still streaming in. We counted 11 TV satellite trucks plus one remote TV studio guarded by Apple security. That turns out to be precisely the same number that turned up in January when Steve Jobs introduced the iPad.

9:50 The biggest buzz on the tech blogs this morning is Engadget's item about what appears to be a Bluetooth multitouch trackpad peripheral that it's calling the Magic Trackpad. You can see the spy shots here. But if you're looking for meatier pre-WWDC speculation, I recommend Adam Lisagor's thoughtful discourse on iPad TV at his lonelysandwich blog.

9:45 The markets opened down a bit, but Apple opened $2.41 (0.94%) higher than Friday's close of $255.96.

9:30 a.m. Several analysts have just come out with new Apple reports, trying to get in under the wire. BMO Capital's Keith Bachman has raised his AAPL price target to $310 from $300. BGC's Colin Gillis has initiated coverage with a buy rating and a $350 price target. JMP's Doug Ireland reports that he called a dozen Best Buy (BBY) stores over the weekend and could find only iPad available anywhere in the U.S. 'The 3G-enabled devices are selling within hours of arriving, with the WiFi ones very close behind,' he writes. 'San Francisco stores said that they get calls every morning asking if they received shipments of iPads.'

9:00 a.m. It's 6 a.m. in San Francisco, an hour before the doors open, and than four hours before Jobs takes the stage. But the line of developers vying for a good seat in the auditorium has wrapped around the Moscone Center on 4th Street and down Minna toward 5th St. as far as the eye can see. Stragglers are actually sprinting down Minna St. toward the end of the line.

More than 5,000 Apple developers have descended on San Francisco for five days of demonstrations, technical sessions and hands-on training, but the keynote -- to be delivered again this year by CEO Steve Jobs after a one-year hiatus -- is the headliner and always packs the Moscone Center main hall.

See also:

• Steve Jobs' troops are in town
• Can Steve Jobs deliver the goods?
• Steve Jobs' June 7 dilemma
• What Steve Jobs has up his sleeve

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Filed under: Apple 2.0 "